All Tweet Football! Brazil’s win over Chile smashed the twitter record set by Super Bowl

This weekend, Brazil’s win over Chile (1-1 after normal/extra time and 3-2 on penalties) sent the world cup 2014 hosts through to the quarter-finals of the competition. If it wasn’t enough that the match was so agonizing, the social media company Twitter revealed that the match was the most frenziedly tweeted, even leaving behind the Super Bowl.

Tweeter_Record_Set

As per Twitter’s official statement, a record pace of close to 388,985 tweets per minute happened during the game leaving behind the 381,605 tweets per minute set record during this year’s National Football League (NFL) final between Seattle Seahawks and the Denver Broncos.

The highest was observed during the last penalty miss by Chile, driving Brazil into the FIFA World Cup 2014 Quarter finals.

Close to 16.4 million tweets were sent during the match, beating the 12.2 million tweets sent for this year’s football world cup opening game between Brazil and Croatia, which Brazil won 3-1. However, if you consider the total upshots, the Super Bowl did more than well with more than 24.9 million tweets in total.

Nowadays, people tend to use social media to comment on various happenings that occur on TV, thus making global sporting events like the FIFA World Cup massive commercial medium for businesses like Twitter. Because of this Brazil is one of the top global market for Twitter.

FIFA World Cup 2014: Team by Team Nickname Guide

World-Cup-2014-BrazilThe FIFA World Cup 2014 is around the corner and everyone (at least the football supporting chaps) have their ‘favorites’ or have a soft corner for some teams. As it’s so, why not call your favorite team with their ‘Nickname’.

Well here’s your comprehensive guide to all the FIFA World Cup 2014 participants national-team nicknames. In some other dialects, national teams are frequently mentioned as “selections”, meaning those teams whose players are selected for representing their nation. Don’t forget to Google some of these nicknames where you’re sure to find some fantastic football fan sites.

So go ahead and show off your friends about your footie knowledge:

AlgeriaAlgeria “Les Fennecs”Algeria_2
Head Coach: Vahid Halilhodži?
Player to Watch: Sofiane Feghouli
World Cup Winners: No
                                 Current World Cup Group: Group H

Nicknamed after its national animal, the small nocturnal foxes native to North Africa, Algerian national team is called as “Les Fennecs”

Argentina_2Argentina “La Albiceleste”Argentina
Head Coach: Alejandro Sabella
Player to Watch: Lionel Messi
                                 World Cup Winners: 2 Times (1978 & 1986)
                                 Current World Cup Group: Group F

Nicknamed as “La Albiceleste” meaning “The White and Sky Blue”, it refers to Argentina’s renowned blue and white striped uniforms

AustraliaAustralia “The Socceroos”Australia_2
Head Coach: Ange Postecoglou
Player to Watch: Tim Cahill
                                 World Cup Winners: None
                                 Current World Cup Group: Group B

A combination of “soccer” and “kangaroos” forms Australian national team’s nickname “The Socceroos”

BelgiumBelgium “The Red Devils”Belgium_2
Head Coach: Marc Wilmots
Player to Watch: Eden Hazard
World Cup Winners: None
                                 Current World Cup Group: Group H

The Belgians are well-known for all their 3 spoken languages (Dutch, French and German) and are promptly named as “The Red Devils.” This name came into existence when a journalist addressed the Belgian squad as “The Red Devils” after 3 “devilish” wins in 1906, just two years after forming.

Bosnia and HerzegovinaBosnia and Herzegovina, “Zmajevi”Bosnia and Herzegovina_2
Head Coach: Safet Suši?
Player to Watch: Miralem Pjanic
                                 World Cup Winners: None
                                 Current World Cup Group: Group F

As is the case in Belgium, Bosnia and Herzegovina forms its nickname from a commentator who addressed their players as “zmajevi” or “dragons” in 2010 and the name has stuck since.

BrazilBrazil_2Brazil, “Seleção”
Head Coach: Luiz Felipe Scolari
Player to Watch: Neymar
World Cup Winners: 5 Times (1958, 1962, 1970, 1994, 2002)
                                 Current World Cup Group: Group A

Entire of Brazil’s nickname is “The Selection” because it’s what all Brazilians like to call their football team: a “seleção”. Only their national team is called “Seleção”. They are also well-known as “Canarihno” (“Little Canary”) because of their team’s bright yellow uniforms.

CameroonCameroon_2Cameroon, “The Indomitable Lions”
Head Coach: Volker Finke
Player to Watch: Samuel Eto’o
World Cup Winners: None
                                 Current World Cup Group: Group A

Cameroon’s nickname is essentially a wave to their lion-preservation determinations. In the wild and on the pitch, the Cameroon lions or “Lions” are certainly very “impregnable.”

ChileChile, “La Roja”Chile_2
Head Coach: Jorge Sampaoli
Player to Watch: Alexis Sánchez
World Cup Winners: None
                                 Current World Cup Group: Group B

The Chileans generally favor simplicity thus netting their nickname from their team’s noteworthy red uniforms.

ColombiaColombia_2Colombia, “Los Cafeteros”
Head Coach: José Pékerman
Player to Watch: James Rodríguez
World Cup Winners: None
                                 Current World Cup Group: Group C”

Los Cafeteros” is roughly explained as “one who makes or drinks coffee,” and Colombians are famous for doing just that as their national team is nicknamed after one of its biggest exports: Coffee.

Costa RicaCosta Rica, “Los Ticos”Costa Rica_2
Head Coach: Jorge Luis Pinto
Player to Watch: Bryan Ruiz
                                 World Cup Winners: None
                                 Current World Cup Group: Group D

Costa Rica’s nickname is “Los Ticos” which is the compressed, more conversational name for “Costarrincenses” or “native Costa Ricans.”

CroatiaCroatia_2Croatia, “Vatreni”
Head Coach: Niko Kova?
Player to Watch: Mario Mandzukic
                                 World Cup Winners: None
                                 Current World Cup Group: Group A

A nod to both the passion of their on-field players and their fans in the stands, Croatia’s nickname is “Vatreni” meaning “The Blazers” in Croatian. Just recently, they are also called “Bilic’s Boys,” a mention to the team’s previous head coach, Slaven Bilic.

EcuadorEcuador, “La Tricolor”Ecuador_2
Head Coach: Reinaldo Rueda
Player to Watch: Antonio Valencia
World Cup Winners: None
                                 Current World Cup Group: Group E

Ecuador’s nickname “La Tricolor” states towards the three colors of the Ecuadorian flag: yellow, blue and red.

EnglandEngland, “The Three Lions”England_2
Head Coach: Roy Hodgson
Player to Watch: Wayne Rooney
                                 World Cup Winners: 1 Time (1966)
                                 Current World Cup Group: Group D

England’s nickname stands for the country’s rich past, going back to Richard the Lionheart, the King of England from 1189 to 1199. The three lions appearing on their national team’s crest also appear on the Royal Arms of England.

FranceFrance, “Les Bleus”France_2
Head Coach: Didier Deschamps
Player to Watch: Karim Benzema
World Cup Winners: 1 Time (1998)
                                 Current World Cup Group: Group E

The French boys in “bleu” got their nickname as the color dominates their national team’s uniforms. It’s also a nickname for most of the teams across French national sports.

GermanyGermany, “Die Mannschaft”Germany_2
Head Coach: Joachim Löw
Player to Watch: Toni Kroos (Marco Reus, if he was not ruled out)
                                 World Cup Winners: 3 Times (1954, 1974, 1990)
                                 Current World Cup Group: Group G

Call it the German efficacy: “Die Mannschaft” stands for “The Team” in German – Simple, practical and formidable when spoken.

GhanaGhana, “The Black Stars”Ghana_2
Head Coach: James Kwesi Appiah
Player to Watch: Asamoah Gyan
World Cup Winners: None
                                 Current World Cup Group: Group G

Ghana’s nickname comes from the sole black star on their national flag, the national team players are stars to their footie fans.

GreeceGreece, “Ethniki”Greece_2
Head Coach: Fernando Santos
Player to Watch: Kostas Mitroglou
World Cup Winners: None
                                 Current World Cup Group: Group C

Greece’s nickname is “Ethniki” or “national”. Their team is also renowned as “Piratiko,” after a Greek radio presenter who attributed the team with the name during the UEFA Euro 2004’s opening ceremony.

HondurasHonduras, “Los Catrachos”Honduras_2
Head Coach: Luis Suárez
Player to Watch: Wilson Palacios
                                 World Cup Winners: None
                                 Current World Cup Group: Group E

“Los Catrachos” is the name for local Hondurans, formed after General Florencio Xatruch who fought an American insurrectionist’s efforts to reestablish slavery. Xatruch’s men were called “xatruches,” which then developed to “catruches,” and so on.

IranIran, “Team Melli”Iran_2
Head Coach: Carlos Queiroz
Player to Watch: Reza Ghoochannejhad
                                 World Cup Winners: None
                                 Current World Cup Group: Group F

Iran nick name is “Team Melli” which, like other teams in the World Cup simply means “National Team.”

ItalyItaly, “Azzurri”Italy_2
Head Coach: Cesare Prandelli
Player to Watch: Mario Balotelli
World Cup Winners: 4 Times (1934, 1938, 1982, 2006)
                                 Current World Cup Group: Group D

Similar to France’s team, “Azzurri” represents as “the blues.” Although it’s not part of their national flag colors, blue was the color of House Savoy which united Italy in 1861.

Ivory CoastIvory Coast, “Les Elephants”Ivory Coast_2
Head Coach: Sabri Lamouchi
Player to Watch: Yaya Touré
World Cup Winners: None
                                 Current World Cup Group: Group C

Ivory Coast; ivory tusks. The national team is called “Les Elephants” because of their part in the 19th century ivory trade.

JapanJapan, “Samurai Blue”Japan_2
Head Coach: Alberto Zaccheroni
Player to Watch: Keisuke Honda
World Cup Winners: None
                                 Current World Cup Group: Group C

Decorated in “blue” uniforms, the Japanese national football unit respects the country’s historical warriors, and develop into “samurais” on the playing field.

MexicoMexico, “El Tri”Mexico_2
Head Coach: Miguel Herrera
Player to Watch: Oribe Peralta
                                 World Cup Winners: None
                                 Current World Cup Group: Group A

Mexico’s nickname “El Tri” (shortened from “El Tricolor”) summons intense national pride referring to the 3 colors in the Mexican national flag – red, white and green.

NetherlandsNetherlands, “Oranje”Netherlands_2
Head Coach: Louis van Gaal
Player to Watch: Robin van Persie
World Cup Winners: None
                                 Current World Cup Group: Group B

Netherlands got their nicknamed after the team’s well-known orange kits. Although the orange color is nowhere present on their national flag, it refers to the old Dutch royal family “House of Orange-Nassau”.

NigeriaNigeria, “The Super Eagles”Nigeria_2
Head Coach: Stephen Keshi
Player to Watch: Mikel John Obi
                                 World Cup Winners: None
                                 Current World Cup Group: Group F

Nigeria’s nickname is entrenched in archetypal one-upmanship. The national football team embraced the nickname “The Super Eagles” after losing to Cameroon’s “The Indomitable Lions” in the Africa Cup of Nations finals in 1988.

PortugalPortugal, “Seleção das Quinas”Portugal_2
Head Coach: Paulo Bento
Player to Watch: Cristiano Ronaldo
World Cup Winners: None
                                 Current World Cup Group: Group G

Portugal’s nickname is “The Selection of the Shields” which discusses the five shields (the “quinas”) and the five dots within each shield (the bezants) on the country’s national flag.

RussiaRussia, “Sbornaya”Russia_2
Head Coach: Fabio Capello
Player to Watch: Igor Akinfeev
World Cup Winners: None
                                 Current World Cup Group: Group H

Slim in novelty, but solid and authoritative in pronunciation, Russia’s “Sbornaya” means “National Team” in Russian.

South KoreaSouth Korea, “Taegeuk Warriors”South Korea_2
Head Coach: Hong Myung-bo
Player to Watch: Son Heung-min
World Cup Winners: None
                                 Current World Cup Group: Group H

The “taegeuk” indicates the symbol on South Korea’s national flag representing a spiritual balance, similar to China’s yin and yang symbol. Also well-known as “The Reds” due to their national football team’s red kits, fans like to be called the “Red Devils” since 1995.

SpainSpain, “La Furia Roja”Spain_2
Head Coach: Vicente del Bosque
Player to Watch: Andrés Iniesta
World Cup Winners: 1 Time (2010)
                                 Current World Cup Group: Group B

Spain’s nickname “The Red Fury,” is formed from 2 sources. “La Roja,” like others’ nicknames, comes from the color of the team’s football kit, while “La Furia” defines its “direct, aggressive, spirited style” of play in the 1920s — a “fury” on the playing field.

SwitzerlandSwitzerland, “La Nati”Switzerland_2
Head Coach: Ottmar Hitzfeld
Player to Watch: Xherdan Shaqiri
World Cup Winners: None
Current World Cup Group: Group E

The Swiss have their nickname “La Nati” meaning “The National Team” in French, keeping it short and to the point. As there are many languages used in Switzerland, they are also called as “Schweizer Nati” in German and “Squadra Nazionale” in Italian, eventually meaning the same thing.

UruguayUruguay, “La Celeste”Uruguay_2
Head Coach: Óscar Tabárez
Player to Watch: Luis Suárez
World Cup Winners: 2 Times (1930 & 1950)
                                 Current World Cup Group: Group D

Uruguay’s nickname “La Celeste” is also referred to their national team’s sky-blue football kits. Though it’s not quite similar to Argentina’s “La Albiceleste,” but still stands equally as beautiful when spoken.

U.S.A.U.S.A., “The Yanks”U.S.A._2
Head Coach: Jürgen Klinsmann
Player to Watch: Clint Dempsey
                                 World Cup Winners: None
                                 Current World Cup Group: Group G

Surprisingly, the U.S.A. does not have an official nickname unlike other countries competing in the World Cup this year. Earlier they have been referred as “The Yanks”, but still the jury’s out on it for being their official U.S. Men’s National team’s nickname. Other unconfirmed report have also found nicknames such as “The Stars and Stripes” or simply “Team USA.”

*Note: All the above posters are created by Brazilian artist ‘Cristiano Siqueria‘ who was commissioned by ESPN  to prepare creative posters for all 32 participating teams in the World Cup.

Ideas to choose great cover images for your social media strategy

If you are selecting a pre-used Google plus image as your cover image for your profile, stop now. I can uSocial Media Profile Cover Imagenderstand your sentiment behind this as this is very easy and as it was mentioned in the Google’ image library so you would think it wins hands down, correct? Nah, that’s absolutely incorrect! Choosing a image from a assorted given library showcases your laziness and non creativity towards your business or personal profile on social media. Your cover image is considered to be the most vital element of your profile and it shows your emotional and sentimental attachment towards the profile. The cover images are your real property space where you can showcase your business or personality in great detail as they are bigger than your profile pictures. If your profile is business related, you must be having a lot of product related pics that could help your to update your cover images on a regular basis depending on your repository. This works well for people in the specific industries such as fashion designing, food (restaurants and hotels) and other engaging industries that have a continuous changing repository. Drawing the first visits from your potential customers with an attractive and catchy cover image on display on a long way to creating a good ‘first impression’ of your brand.

Pleasing Personalities

Using an employee snap is a great pick for businesses that are very customer focused. Generally, people are more interested in discovering who is at the other end of the business. This is more connected with businesses who are more about ‘services’. Pick a professional picture that illustrates your employee as an expert in what you do along with him/her being friendly and having a smile on their face. Get a good group image with a lot of smiling people and use it with another good image as a placeholder.

Using a customer picture can also show others just how much others like your business. A good customer showcasing your products or services can go a long way in enticing the new potential customer. Use something like a testimonial or a special event that you had conducted successfully with the last customer as reference for making a picture that will help you in engaging the visitors.

You can also rally your social media or personal fan base to send their own desired pics from events, which can help customer rendezvous. Friendly people and satisfied customers are the most significant 2 things of customer services that a potential customer looks out for.

Don’t just work, enjoy it

If your workplace is clean, exciting and friendly, a workplace picture can be an superb pick as your next social media cover image. This can in particular be appealing if your workplace encourages customers so they can get a demo of what they can expect from you. A good reception, a resident pet that welcomes guests or a notable facility will act as bonus points that deserve to be shown off.

You can also utilize your recently attended or organized few fundraiser event photos in which you had participated as well. These pictures can help in showcasing your involvement in other communities or on the fun side of business. If you are a company with full of activity, a “weekly display” with a frequently changing cover update would be great as it will keep your followers up to speed on what’s happening, but is also a clever way to stay in some social media websites newsfeeds without being too intolerable.

It’s time to go and show off

Lastly, do not overlook about a simple graph that explains about your business or a recently won award. After all, this is your space to proclaim your shining moments and boost your business. A few details about your products/services, how to use them, how can they benefit the visitors or rave reviews you had received from clients for doing it perfectly can go a long way in helping your business social media profile.

Don’t forget to make sure that your cover image is of high quality so that it captures the visitors’ eyes and keeps a strong first impression on them.

How to use Images for improving your Social Media Marketing

Images Improve Social Media MarketingIt’s no secret that images are a powerful tool in human communication. Numerous psychological studies have found that our brains not only process images more quickly than text, but images also register with us on an emotional level. Throughout the history of humanity written text has only been around for a few thousand years, while visual stimulants and images have been around for tens of thousands of years. Even cavemen used images, shown in the paintings they left behind.

Advertisers and marketers have been using images in print media for years and are realizing more and more that images are just as powerful — if not more so— on the Internet. In the past few years, image-based social media has become increasingly popular; in fact Instagram and Pinterest are two of the fastest growing social media sites ever. Images in social media marketing are truly the way of the future. Here are a few reasons why images work and how you should use them in your social media campaigns.

Why Are Images so Important in Marketing?

As mentioned above, numerous studies have shown that our brains love pictures, and process them much more readily than text alone. According to Billion Dollar Graphics, psychologists estimate that we decode images about 60 percent faster than text. Furthermore, according to Zabisco, about 90% of the information that comes into our brain is visual. Images even play a role in how we learn. For example, if you’re enrolled in continued education courses, taking a study break with a colorful magazine is a great way to help recharge your brain.

The appeal that images have doesn’t just apply to photographs — infographics and videos also help attract and keep our attention. YouTube receives about 4 billion views per day; that’s about one view for every other person on the planet. All of this means that if you’re not using images and videos as part of your Internet marketing campaign, you’re just not getting the most out of your efforts.

What Makes an Image Shareable?

Images will inevitably be shared more often than text online, but certain types of images are shared more often than others. Here are some of the reasons people share images on their pages.

Quotes and Stories: Good quotes usually resonate with people. Quotes elicit a “me too!” response among readers, which prompts them to share the quote with others. Disney, for example, often posts stills of its movies along with a quote on Facebook. These posts have hundreds — if not thousands — of likes and shares. Granted, Disney is an internationally recognized corporation, but the same logic applies to small businesses, too.

You can embed quotes in images using tools like PicMonkey. This is especially effective if you want to give the words you post extra emphasis. SomeeCards, Inc. is a whole business built around the idea that quotes in an image are highly shareable.

Humor: Everyone loves a good joke, no matter how serious your business is. Several months ago, marketers for E&A Credit Union attracted a great deal of attention with a post about zombies. To promote their home equity credit services, E&A posted a photo of a zombie-proof house. The photo’s caption let followers know they could use the 1.99% equity line of credit to prepare their home against a zombie infestation. It received hundreds of likes and shares within a few hours.

News: If images share pressing news about a business or current event, users will likely share them. This is part of what’s made Instagram a valuable news source. By following natural disasters or other breaking news events, people often get their news through social media before traditional outlets.

“Mirror” Images: People also tend to share images that are similar to their own. If you’re designing an infographic or another image with embedded text, do some research and see what kinds of images are trending. Chances are, if a person liked a design well enough to make it their cover photo, they’ll also like it when you use it in a post.

Also, you don’t necessarily need to have a post about an image to use its power. Regardless of what kind of content you’re posting, you can often get the most mileage out of your post by combining an image with text. For example, when posting a link to a story on Facebook, you should always craft an image post and put the full link to the article in the caption. This way, the image will be much bigger and will attract more attention.

Start using these tips to get the most out of your social media marketing today!

Defining Ways to Improve Marketing Efforts using Social Sign-On

Social Signon for Marketing EffortsNowadays, 17 % of retailers are starting to prefer using social sign-in on their websites according to the Social Commerce IQ Retail Study held in 2013. On top of it, retailers are hardly gathering adequate data from the online social profiles to gain sufficient insight and add value to their marketing efforts.

It seems that the move to social CRM and big data applications is still in its immature stage. In such a scenario, how can the retailers reap the complete gains of social sign-on and boost their revenue? One way could be to utilize their clients social profile information and accumulate it for understanding their customers’ interests. Once they are clear of their customers’ interests, they can use the information in endless ways in driving their marketing campaigns and shaping their business ideas. But wait there must be more to this? Here are a few ways we can use this information to market more efficiently:

Personalizing the Facebook Adverts

You must have seen that the data gathered from the Facebook profiles can be adapted to target specific adverts to customers. You can personalize this either by your geos, likes, interests, names or by sending them a special advert for visiting your website. By doing this, you raise the chances of increasing clicks on your adverts and visits towards your website, thus increasing the sales chances of your products/services. This “Loyalty Building” in general helps you in staying on your customers’ radar thus increasing the chances of repeated business and increased revenue for your business.

Mixing Social Sign-in with Internal Data

Social sign-in verifies your clients’ identity and reduces people providing forged or spam information when they are registering on your web portal. This means you will have more trustworthy information about your customers on board.

By integrating your internal data with that of the acquired data from Facebook, you can form a more complete and personalized look at your customers. So, instead of using your customers as simple an email address or enlisting them in a past customers list, you can use Facebook data to put a genuine identity with a ‘Name and Face’ to your customers. This enables you to understand their interests and acquire high quality marketing intelligence helping to make marketing and business decisions.

Marketing Campaigns (Internal)

Apart from the above mentioned ways, your customers Facebook profile information can be used in other internal marketing campaigns like running a special promotional campaign used during a birthday month, running an cross-promotional email campaign linking to Facebook such as polls, contests, using geo specific informational data to send special invites to relevant events around their local stores.

Gain New Logos

In a recent study conducted by Social Commerce IQ Retail 2013, it was found that 89% retailers had asked for their friends list but the list was not found worthy of any value to them. By expanding and requesting their friends “likes” list, you can gain insights into their areas of interest that may be similar to yours. By analyzing, the likes and their patterns, retailers can also utilize this information to reach out to new prospects on Facebook by targeting the people who have equal ‘Likes’.

There are certainly a bundle of pros to using Social sign-in tools both ways. For the customer, it makes their access to your website easier apart from not having to remember an extra login username and password. For the retailers and business organizations, the information accumulated from social sign-in’s can be used to improve and personalize your marketing efforts in eternal ways.

I would be glad to hear your social sign-in experiences used in your marketing projects; both good and bad?